OUR JOURNEY
The ASL Aviation Group was established in Singapore in 1981 and was engaged in travel agency and freight forwarding activities in the early years…
READ MORE
The ASL Aviation Group was established in Singapore in 1981 and was engaged in travel agency and freight forwarding activities in the early years…
READ MOREAs a focused Cargo General Sales Agent in the region, we provide our customers with a global footprint through the networks of our airline partners…
READ MOREAs a focused Cargo General Sales Agent in the region, we provide our customers with a global footprint through the networks of our airline partners…
READ MOREASL AVIATION is consistently faithful to our fundamental business model of providing our customers with transportation solutions with a global reach through the networks of the airline partners we represent…
READ MOREASL AVIATION is consistently faithful to our fundamental business model of providing our customers with transportation solutions with a global reach through the networks of the airline partners we represent…
READ MOREOur belief in building enduring, mutually beneficial business partnerships with our customers in one of the pillars of our business methodology…
READ MOREOur belief in building enduring, mutually beneficial business partnerships with our customers in one of the pillars of our business methodology…
READ MOREWith ASL Aviation, you’re not just gaining a partner; you’re accessing deep-rooted local insights from every region we operate in. We understand the nuances of diverse markets, ensuring your airline navigates seamlessly, capitalizing on opportunities, and minimizing challenges
Our success is intertwined with yours. We believe in forging relationships that go beyond transactions. By immersing ourselves in your goals and visions, we craft strategies that align with your airline’s long-term aspirations, ensuring growth and sustainability
Understanding the ever-changing landscape of aviation, we prioritize adaptability. Our operations are tailored to seamlessly align with your requirements. From ramping up in high-demand seasons to optimizing during less busy times, we react promptly, ensuring your airline always operates at peak efficiency, preserving its competitive advantage
Founded in Singapore in 1981, ASL Aviation has transitioned from its early roots in travel and freight forwarding to become a leading Cargo General Sales and Service Agent in the region. With our deep industry knowledge and commitment, we’re poised to deliver exceptional cargo solutions tailored to your business needs
The ASL Aviation Group was established in Singapore in 1981 and was engaged in travel agency and freight forwarding activities in the early years.
Over time, ASL evolved within the aviation industry, exited the travel and freight forwarding business and focused totally on representing airlines as agents in passenger and cargo sales. This focus has sharpened along the way, and after more than 30 years in the aviation industry, ASL has now established itself as a competent Cargo General Sales Agent in the region.
ASL maintains its head offices in Singapore, and currently also operates our own offices in Malaysia and Taiwan. In addition, ASL has associate offices in Indonesia and Japan with our exclusive partners. Growth remains a cornerstone of our business philosophy and we constantly look to start new offices in other countries in the Asian region. We are proud of the fact that we are one of the very few IATA accredited GSSAs in Singapore today
Our experience in this arena allows us to promise the delivery of value solutions to each of our customers, meeting the unique requirements that each customer has.
Our aspiration to deliver a positive experience to every customer and our continuous pursuit of operations excellence also enhance the value we seek to provide to all our customers. These, coupled with a dedicated team of sales, customer service and operations staff, come together to deliver the ASL Promise to all our customers.
We value our partnership with each of our customers and we will deliver the ASL Promise to ensure the continued success of our freight forwarding partners in the region.
ASL AVIATION is consistently faithful to our fundamental business model of providing our customers with transportation solutions with a global reach through the networks of the airline partners we represent. We are not in competition with our freight agency customers and there is no conflict of interest in our business relationships with them.
ASL Aviation is led by an exceptional management team with diversified expertise in sales, marketing, operations, business development, finance and administrative support functions. This enables us to fully understand the systems, requirements and expectations of our Principals and our customers.
Armed with a full understanding of the specific needs of each of our customers as well as the unique characteristics of each market in which we operate, the ASL team has the expertise to formulate mutually rewarding business relations that drives visible results. With our constantly expanding network of our offices and exclusive partnerships, our capabilities for multi-market support for both our MNC and SME customers will also be enhanced.
Our objective is to make every customer interaction with ASL a positive one, beginning with prompt responses to inquiries, followed by an operational process flow that provides our customers with timely updates on cargo movements, and ending in the Proof of Delivery of every shipment.
Our belief in building enduring, mutually beneficial business partnerships with our customers in one of the pillars of our business methodology. The customer is always king in the ASL world and we will go out of the way to delight our partners in the freight forwarding community.
The customer experience with ASL begins with the sales teams. Good products, cost effective solutions for cargo transportation, innovative solutions for lesser served markets; all these give ASL an edge which will also enhance our customers’ competiveness.
Our extensive knowledge of the documentation requirements and customs procedures of the markets that we serve also allows us to provide a value-added consultation service that relieves our customers of the anxieties of moving cargo, particularly to lesser served markets.
Operational excellence is a concept we embrace, and this forms another essential pillar of our business orientation. Once the business is sold, we treat the cargo as our own, monitoring its journey from origin to destination, providing updates to our customers at every critical point in that journey, ending only on successful final delivery, and with the provision of ‘Proof of Delivery’ to our customers.
In the unlikely event of any handling discrepancy or journey disruption, our sales and customer service teams work with our customers and our airline partners to address the issues immediately to a quick resolution, and provide our customers with timely information along the way so that they can keep their customers informed at all times. These essential components of the service recovery effort are part and parcel of our exception handling process and dovetails seamlessly into our customers process flows.
We believe that for ASL to be successful, our customers must first succeed. Our business depends very much on our ability to replicate these positive customer experiences first time, every time, ensuring our customers’ success, and in turn, create a positive outcome for ASL
ASL Aviation Group will be the business partner of choice for air carriers in every market where we have Sales Agency operations.
ASL will provide the most cost effective transportation solutions to the freight forwarding community and provide the level of customer service that delights our customers at every point in our interactions with them.
At ASL, our corporate ethos revolves around prioritizing the satisfaction of our customers in every interaction. We believe in valuing each member of our team, treating them with dignity and equity. Moreover, we are committed to positively impacting the communities in which we operate, ensuring we leave a lasting legacy. Above all, we strive to consistently provide meaningful returns to all our stakeholders, upholding our commitment to excellence and trust.
At ASL, our core values aren’t just words on paper; they’re the principles we live by:
Integrity: We pledge to operate with unyielding honesty and transparency in every action.
Loyalty: This isn’t just a word to us; it’s a commitment that drives our every decision, ensuring we always have our partners’ and customers’ best interests at heart.
Teamwork: We believe that the best results stem from working collaboratively, pooling our collective talents.
Mutual Respect: We don’t just value diversity; we honor it, understanding that every individual’s contribution is crucial.
Sense of Fair Play: In every decision, in every action, we’re guided by a strong sense of equity and fairness.
Sense of Family: Beyond business, we foster a nurturing and supportive environment, treating each member of our team like they’re part of our own family.